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To Blog or Not to Blog?


If you are a small business or solopreneur, chances are, you’re pretty busy running many aspects of your business, to the point where blogging might seem like more work than you can handle. However, there’s a reason why businesses large and small have been getting into blogging. Is blogging is worth the ROI? It’s up to you to do the research, and decide for yourself.

In this video, I’ll talk about:

  • Three powerful reasons to get into business blogging.
  • Why choosing NOT to blog will limit your visibility.
  • How you can leverage blogging to rally a tribe of engaged fans, and connect with customers.

Topics Covered in this Video

00:00 To blog or not to blog?
00:41 A good reason to get into business blogging
00:58 A second consideration on why to start a business blog
01:09 A third consideration on why to start a business blog
02:41 How blogging affects search engine rankings
04:10 How to use blog posts to increase search engine rankings

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Lorna Li

Chief Evolutionary Officer at Entrepreneurs for a Change
Lorna Li is a business coach, entrepreneur and Amazon rainforest crusader, with a passion for green business, social enterprise, and indigenous wisdom. She helps changemaking entrepreneurs harness the power of the Internet to reach more people and make a bigger impact, while designing the lifestyle of their dreams. She is an Internet marketing consultant to changemakers, and works with innovative tech startups, sustainable brands, social enterprises & B-Corporations on SEO, SEM & Social Media marketing.
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