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How Do I Pick a Domain Name & Do Keywords Matter?


The process of selecting a domain name for your business can be confusing for a lot of people, especially if you’re just starting a business. Ideally you want your business name and your domain name to match, so many entrepreneurs start researching domain names first, to see what is available. If you have a totally unique business name, there’s a high likelihood that the domain is available. But what if it isn’t? And then there is the question of search engine optimization, and whether or not you should include your industry keywords in your domain, in order to receive a little more boost in Google.

In this video you’ll learn:

  • How to pick a winning domain name, for your customers and Google.
  • Whether you should include a keyword in your domain, and what to avoid.
  • The number one thing you should avoid including in your domain name.

Topics covered in this video

00:03: Why have a memorable brand name?
01:01: Why and when is it good to include a keyword in your domain name?
01:58: Keeping it simple; why your domain name shouldn’t be too long.
03:05: Are hyphenated domain names good or bad?

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Lorna Li

Chief Evolutionary Officer at Entrepreneurs for a Change
Lorna Li is a business coach, entrepreneur and Amazon rainforest crusader, with a passion for green business, social enterprise, and indigenous wisdom. She helps changemaking entrepreneurs harness the power of the Internet to reach more people and make a bigger impact, while designing the lifestyle of their dreams. She is an Internet marketing consultant to changemakers, and works with innovative tech startups, sustainable brands, social enterprises & B-Corporations on SEO, SEM & Social Media marketing.
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