The process of selecting a domain name for your business can be confusing for a lot of people, especially if you’re just starting a business. Ideally you want your business name and your domain name to match, so many entrepreneurs start researching domain names first, to see what is available. If you have a totally unique business name, there’s a high likelihood that the domain is available. But what if it isn’t? And then there is the question of search engine optimization, and whether or not you should include your industry keywords in your domain, in order to receive a little more boost in Google.
In this video you’ll learn:
- How to pick a winning domain name, for your customers and Google.
- Whether you should include a keyword in your domain, and what to avoid.
- The number one thing you should avoid including in your domain name.
Topics covered in this video
00:03: Why have a memorable brand name?
01:01: Why and when is it good to include a keyword in your domain name?
01:58: Keeping it simple; why your domain name shouldn’t be too long.
03:05: Are hyphenated domain names good or bad?
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Working with Lorna has been an excellent experience! The level of detail and information that she has is enormous. As a speaker in the Green Business Entrepreneurs Summit I was amazed at the quality and the amount of information that Lorna has about the green economy and the green social media scene.
Lorna hired me as a blogger to assist in a link building campaign for a top national solar company. Lorna manged the remote team with deft efficiency. I was very impressed to see that within 90 days, the client ranked #1 for a highly competitive solar keyword.
Lorna is adept at creating media that tells the story of social entrepreneurs, in a way that not only promotes the business, but inspires other entrepreneurs to follow in their footsteps. Her insightful videos, audio podcasts, and digital products provide detailed, step by step guidance on how to become a profitable, purpose driven business.
