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[E4C3] How to Raise Over $700K on Kickstarter & Provide Solar Light to People In Need – WakaWaka


Camille Van Gestel - WakaWakaWe’ve got an exciting interview with green entrepreneur Camille Van Gestel of WakaWaka, a company that makes the world’s most efficient solar lights and mobile solar chargers.

WakaWaka, which means “shine bright” in Swahili, is a social enterprise that is bringing light to desperate people in times of darkness. For every solar light or mobile solar charger purchased, they give one to a family in need somewhere in the world. In places like Haiti, Syria, and the Philippines. They partner with organizations like the IRC – the International Rescue Committee – to make sure WakaWaka units reach the families who need it the most as soon as possible.

Camille is going to share with us his incredible story of how WakaWaka raised over $700K on Kickstarter in 1 month, ranked themselves as one of the top 5 Kickstarter campaigns of all time, and provided light to over 60K Haitians impacted by the 2010 earthquake – all in one campaign.

During this interview, Camille will:

  • Unveil WakaWaka’s disruptive for-profit business model that allows them to bring solar lights at a low cost to those at the base of the pyramid who need it the most.
  • Share with you powerful & actionable pre-launch strategies that made their crowdfunding campaign a massive success.
  • Reveal little known secrets to getting your project ranked high in the Kickstarter system, so you can capitalize on the thousands of people in the Kickstarter community who are actively looking for cool things to fund.
  • Explain how they leveraged “stretch goals” to engage their early backers to evangelize their campaign, boost their Kickstarter rankings, and vastly multiply their original funding goal.
  • Reveal how much of a workload you are really signing up for when you launch a Kickstarter campaign.
  • And tell you a story about why a blind headman in Africa would want a Waka Waka solar light for his family.

Buy One Give One – Help Philippine Victims of Typhoon Haiyan with Life-Saving Solar Light

When we think of poverty, it’s easy to equate it with lack of food, water, medicine, money, but we don’t realize that for 1.5 billion people – which is a quarter of humanity – that light is, in fact, a luxury. When the sun goes down for these people, the day is over.

Can you imagine what means in a crisis situation? In places where there is no security? It’s really dangerous at night, folks, especially for women and children. Going out to get water, firewood, or simply to go to the bathroom – in the dark – can be a life or death matter.

According to Bob Kitchen, Director of Emergency Preparedness and Response of the International Rescue Committee (IRC), “WakaWaka’s are among the most valued aid tools we distribute in the Philippines”.”

And here’s what Kofi Annan had to say about WakaWaka: “The Solar for Philippines campaign brings light into darkness in a sustainable and energy efficient way.”

If you want a stylish, efficient solar charger that you know is going to help someone in need, mosey on over to www.SolarforPhilippines.org and get one now.

WakaWaka Solar For Philippines

Mentioned in this Podcast

  • The International Rescue Committee
  • Bob Kitchen
  • Solar for Philippines
  • WakaWaka’s Kickstarter Campaign – check out their stretch goals!
  • Kofi Annan
  • Oprah Winfrey
  • Howard Schultz
  • Larry Ellison
  • John Paul DeJoria
  • Tim Corley of Richhabits.net
  • TOMS Shoes
  • inDinero
  • Jessica Mah
  • Andy Su

 Where to find Waka Waka

  • WakaWaka’s Website
  • WakaWaka on Facebook
  • WakaWaka on Twitter
  • Get WakaWaka

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Eric Smith of Monster Beach Studio for creating our Entrepreneurs for a Change Theme Song


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Lorna Li

Chief Evolutionary Officer at Entrepreneurs for a Change
Lorna Li is a business coach, entrepreneur and Amazon rainforest crusader, with a passion for green business, social enterprise, and indigenous wisdom. She helps changemaking entrepreneurs harness the power of the Internet to reach more people and make a bigger impact, while designing the lifestyle of their dreams. She is an Internet marketing consultant to changemakers, and works with innovative tech startups, sustainable brands, social enterprises & B-Corporations on SEO, SEM & Social Media marketing.
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