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[E4C17] The Art of Visionary Leadership & Authority Marketing – Till Carlos

podcast-on-itunesThe Art of Visionary Leadership & Authority Marketing - Till Carlos

The topic of visionary leadership is fascinating to me – what inspires people to follow one person, over another? What motivates masses of people to follow a single person? What does it take to inspire the people who work for you to do it joyfully and enthusiastically?

I’m thrilled to have Till Carlos on this interview because he’s been trying to crack the code to visionary leadership, and he and I have many rewarding conversations about what it takes to be a leader. Till is a software developer who interviews successful entrepreneurs on this very topic for his podcast – Leadership Pathways.

What I’m even more amazed about is his entrepreneurial spirit and his superfast product creation. A while back I shared with him a key piece of advice, that I learned from many years as a blogger. I said to Till, “Stop blogging. Do video instead. Writing takes a lot of time. With video, you can create content faster, that’s more engaging, outsource the transcription of your video, and turn THAT into a blog post.”

He ran with that piece of advice and created his online course Authority Marketing School – in about a week. Till will share with us his secrets to leadership, superfast online course creation, and more. He’ll share:

  • His take on the startup scene in Saigon, Vietnam.
  • The key qualities of visionary leadership.
  • The secret to being a giver without burning out.
  • Why every thought leader needs to build authority through video.
  • How to test, validate, and presell your product idea – whether it is a web app or an information product.
  • And much, much more!

Mentioned in this interview

  • The Offer Hour
  • Leadership Pathways
  • James Schramko
  • Authority Marketing School

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Eric Smith of Monster Beach Studio for creating our Entrepreneurs for a Change Theme Song


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Lorna Li

Chief Evolutionary Officer at Entrepreneurs for a Change
Lorna Li is a business coach, entrepreneur and Amazon rainforest crusader, with a passion for green business, social enterprise, and indigenous wisdom. She helps changemaking entrepreneurs harness the power of the Internet to reach more people and make a bigger impact, while designing the lifestyle of their dreams. She is an Internet marketing consultant to changemakers, and works with innovative tech startups, sustainable brands, social enterprises & B-Corporations on SEO, SEM & Social Media marketing.
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