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[E4C14] Product Launch Strategies for List-Less Entrepreneurs – Conversions.io


Entrepreneurs for a ChangeOne of the most inspiring and enthusiastic Internet marketers I have met here is a man named AJ Silvers, the founder of Conversions.io. In the IM community, AJ is a well known conversions geek, analytics addict and split testing fanatic. In 2013, he spent months working behind the scenes running the tracking, split testing and conversion optimization on Internet marketing product launches that generated over $832,000 in sales.

What I love about this interview is that AJ shares examples related to product launches in the LOHAS market – the Lifestyles of Health and Sustainability Market – specifically around organic food, alternative health, and health and wellness. It’s inspiring to know that Internet marketing is not just for sleezy marketers who make their living teaching other people how to make money online. You can indeed change the world using the same strategies that online marketing gurus use.

For those of you who have been running businesses that are based on the dollars for hours revenue model, you know that one on one consulting or coaching simply isn’t scalable. There are only so many hours in the day you can work, and therefore so much client work you can take on.

The problem with consulting is that consulting projects tend to be tailored to each client’s unique business needs, and therefore your projects tend to be custom and difficult to scale through replication. More often than not, clients end up taking more time than you anticipate, due to project scope creep or simply through the process of education and hand holding.

Another challenge is that many of the businesses in your target market may not be able to afford your custom services, let alone any agency or consultant based services at all, which leaves a vast population of small businesses out in the cold when it comes to hiring much needed help to grow their business.

A powerful way to get out of the dollars for hours rut, generate residual income streams, while serving a vast tier of clients that can’t afford to hire you outright, is to turn your knowledge into information products that show these lower end customers how to do it themselves in a systemized way.

When your lower tier clients are able to grow their businesses to the point where they can afford your hands on services, you would have already established a relationship with them.

One of the critical components to launching a digital product is an email list – ideally, an email list of engaged, responsive, subscribers. But what do you do if you don’t have an engaged email list, or any email list at all?

The great news is, you can launch a product without an email list. In this insightful interview, AJ is going to share product launch strategies for entrepreneurs who are just getting started, as well as demystify the components of an automated sales funnel. He’ll cover:

  • Whether product launches are truly going out of style, and what to do about it.
  • How to start making money online if you don’t have a product or an email list.
  • The best way to start creating your email list.
  • The smart way to do market research, so you can determine what product your audience is hungry to pay for.
  • Low cost, low risk strategies to nail down your ideal, target customer.
  • Whether or not you should enter an already crowded, highly competitive market.
  • The 2 key challenges of an automated sales funnel that are deadly to ignore.

And much, much more!

AJ has shared loads of resources to help you with your product launch strategy. You can find them in our show notes at www.EntrepreneursForAChange.com/14.

Mentioned in this Podcast

Where to Find AJ Silvers

  • Visit Conversions.io Website
  • Subscribe to AJ Silvers YouTube Channel
  • Follow AJ Silvers on Twitter
  • Check out AJ Silvers on Google+

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Lorna Li

Chief Evolutionary Officer at Entrepreneurs for a Change
Lorna Li is a business coach, entrepreneur and Amazon rainforest crusader, with a passion for green business, social enterprise, and indigenous wisdom. She helps changemaking entrepreneurs harness the power of the Internet to reach more people and make a bigger impact, while designing the lifestyle of their dreams. She is an Internet marketing consultant to changemakers, and works with innovative tech startups, sustainable brands, social enterprises & B-Corporations on SEO, SEM & Social Media marketing.
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