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Should I Build Many Websites or Just One?

What is a Passionate Life?

As a solopreneur utilizing the power of the internet and online brand, the best thing to do when building a kickass website is to create an authority site. Authority sites are websites that focus on a specific topic and aim to build authority or expertise around that topic. For example, if you are a life coach, you would want to build authority around personal development, achieving goals, and anything geared towards your potential clients taking the first step with you. There are several techniques when it comes to building websites. Should you build one site or many sites that act as portals

Should I Host My Blog on a Subdomain, Sub folder, or Separate Website?

What is a Passionate Life?

  Being a lifestyle entrepreneur means it is important to have an online presence, a clear brand, and an effective website that brings clients in the door. One of the best ways of doing this is having consistent content related to your field, service, or line of work to build authority on your site. In other words, you must start blogging and can't afford not to. It is an essential part of having an online brand. This form of brand building is essentially content marketing. By providing consistent, real value on topics related to your services, you will prime potential customers or

To Blog or Not to Blog?

What is a Passionate Life?

If you are a small business or solopreneur, chances are, you're pretty busy running many aspects of your business, to the point where blogging might seem like more work than you can handle. However, there's a reason why businesses large and small have been getting into blogging. Really, it's up to you to discover and decide whether blogging is worth the ROI. In this video, I'll talk about: Three powerful reasons to get into business blogging. Why choosing NOT to blog will limit your visibility. How you can leverage blogging to rally a tribe of engaged fans and connect with

What Do You Need to Have Ready Before You Engage a Website Developer?

What is a Passionate Life?

Once you have your kickass website design, you'll need a web developer to set it up online on a test server, so you can launch your site and show it to the world. This is an exciting time. Your final piece before launching a kickass website. In order for your developer to do his or her job in the most time efficient way possible, there are things you can do on your side to help streamline the process. If you want to launch as soon as possible, it's good to know the requirements to help your developer do his job well. Try to work with as little hang ups as possible and it will make both your

What Do You Need to Have Ready Before You Engage a Website Designer?

What is a Passionate Life?

Building a kick-ass website isn't just about hiring a graphic designer and web developer. There are a lot of preparatory things you need to have figured out before even contacting a designer. While it's true that some professionals will help you go through these steps with you, it's a lot more efficient and informative if you know exactly what you need to show your designer. By empowering and educating yourself on the steps it takes to prepare a website, you'll not only streamline the process for yourself, but for your designer and team as a whole. In this video, you'll find out: What

How to Set Up Your Website Architecture

What is a Passionate Life?

Don't make the mistake of focusing on the visual aspects of your website before you've charted out your website structure and information flow. The organization of your website information is commonly referred to as your website architecture - it's essentially the blueprint of your website. It's important that you plan your website architecture before building it, as it will make life much easier down the road - you'll have a much more streamlined design process, a more efficient layout that makes it easier for visitors to navigate your website, as well as easier for search engine spiders to

Which Premium WordPress Theme is Best for My Business?

What is a Passionate Life?

How do you know what theme to choose when searching for the best professional theme to invest in? The first thing to think about is functionality. What is the purpose of your website? How would you communicate that purpose in the best, most concise way possible? Aesthetics and good design matter so a lot will also depend on personal preferences. When searching for the best paid theme, think about a few guidelines. In this video, you will learn: The different professional theme options available. What exactly is a child theme. The best SEO friendly theme. Topics Covered in this

Should I Use a Free WordPress Theme or Premium WordPress Theme?

What is a Passionate Life?

You just bought your domain and are ready to take on the world of self-hosted Wordpress. One of the first things you must decide is whether you'll use a free theme or decide to invest in a paid theme. As a bootstrapper, it may be easy to choose a free theme from Wordpress's dashboard and theme directory. The advantages of having a professional paid theme are worth considering, however. These themes often look better out of the box than free themes which is worth considering. In this video, you'll discover: Why you should invest on a paid Wordpress theme from the start. The three deadly

What Web Hosting Company Should I Choose?

What is a Passionate Life?

  Part of building a kickass website is by choosing your hosting company to serve your domain. How do you know which hosting companies are reliable and which are not? This is an important early step in building your website because you’ll want a web host that you can easily depend on that won’t cause you problems later down the road. In this video, you will learn: The four criteria to look at in selecting a web host How the applications you will use affects your decision making process What happens when you exceed your bandwidth limits Topics Covered in this

Which is Better – a Hosted Website Solution or Self-Hosted Website Software?

What is a Passionate Life?

One difficult decision that many small business owners face is whether or not they should pay monthly fees to have their website hosted on a platform that's maintained by a website solutions provider, or whether they should download website software and host the website themselves. Even if you choose to self-host your website, you are still paying monthly fees - to your web host. In this video, I'll talk about: The difference between a hosted website solution versus self-hosted website. The pros and cons of hosted versus self-hosted website solutions. The two factors you need to