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Should I Build Many Websites or Just One?

One site vs many

As a solopreneur utilizing the power of the internet and online brand, the best thing to do when building a kickass website is to create an authority site. Authority sites are websites that focus on a specific topic and aim to build authority or expertise around that topic. For example, if you are a life coach, you would want to build authority around personal development, achieving goals, and anything geared towards your potential clients taking the first step with you. There are several techniques when it comes to building websites. Should you build one site or many sites that act as portals to your main site?

In this video, you’ll find out:

  • One big factor of search engine ranking.
  • How to diversify the power of backlinks.
  • Which strategies take a shorter amount of time and effort.

Topics covered in this video

00:00 Should I build one website or many?
01:21 One reason why you should focus on building one authority site
02:22 Diversifying your backlink portfolio

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Lorna Li

Chief Evolutionary Officer at Entrepreneurs for a Change
Lorna Li is a business coach, entrepreneur and Amazon rainforest crusader, with a passion for green business, social enterprise, and indigenous wisdom. She helps changemaking entrepreneurs harness the power of the Internet to reach more people and make a bigger impact, while designing the lifestyle of their dreams. She is an Internet marketing consultant to changemakers, and works with innovative tech startups, sustainable brands, social enterprises & B-Corporations on SEO, SEM & Social Media marketing.
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