Being a lifestyle entrepreneur means it is important to have an online presence, a clear brand, and an effective website that brings clients in the door. One of the best ways of doing this is having consistent content related to your field, service, or line of work to build authority on your site. In other words, you can’t afford not to blog; it is an essential part of having an online brand. This form of brand-building is essentially content marketing, and by providing consistent value on topics related to your services, you will entice potential customers or clients into starting a relationship with you, and working with you down the road.
In this video, you will discover:
- Where you should place your blog, and the strategy behind it.
- The best way to use links to build an authority website.
- Why you should avoid using free hosted blog platforms like Blogger or WordPress.
Topics Covered in this Video
00:00 Where should I host my blog?
01:14 Why you should always put your blog on a sub folder
02:07 What happens if you put your blog on a subdomain
03:39 What happens if you put your blog on Blogger or WordPress.com
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Working with Lorna has been an excellent experience! The level of detail and information that she has is enormous. As a speaker in the Green Business Entrepreneurs Summit I was amazed at the quality and the amount of information that Lorna has about the green economy and the green social media scene.
Lorna hired me as a blogger to assist in a link building campaign for a top national solar company. Lorna manged the remote team with deft efficiency. I was very impressed to see that within 90 days, the client ranked #1 for a highly competitive solar keyword.
Lorna is adept at creating media that tells the story of social entrepreneurs, in a way that not only promotes the business, but inspires other entrepreneurs to follow in their footsteps. Her insightful videos, audio podcasts, and digital products provide detailed, step by step guidance on how to become a profitable, purpose driven business.
