
More companies than ever are basing their business model on giving back. This model gives consumers the opportunity to do something good when they make a purchase, and this unique selling point can also do wonders for new companies. There are many small business ideas based around giving back, and inspiration can be drawn from companies that have succeeded in this field. TOMS Pioneers One-for-One Shoe Program TOMS is the perfect example. This shoe company caters to the alternative market, and for every pair of shoes that are bought, a brand new pair of shoes are donated to a deserving