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[E4C50] Build A Multiple 6-Figure Creative Business Through Diversified Income Streams – Jeffrey Shaw

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A big hello from Kuala Lumpur, Malaysia an exciting multi-cultural city where people still smile at strangers. Yesterday I had an enjoyable speaking opportunity at Mindvalley’s Hall of Awesomeness on How to Turn Business Into an Unstoppable Force for Good. Mindvalley is a leading publisher of information on personal transformation and the creator of the Awesomess Fest – a conference that attracts visionary entrepreneurs and transformational coaches.

Now if you are an expert, it’s entirely possible to create a sideline business that involves coaching others. And my guest for today – Jeffrey Shaw, will share how to do this. Jeffrey is a high-end professional photographer, a business coach and speaker. His portraits have appeared on The Oprah Winfrey Show, in “O” magazine, People Magazine, CBS News and on the cover of New York Family Magazine. A sought-after business coach, Jeff leads a business training program entitled “Prosperity & Purpose” which has been presented at several events in multiple formats. He is also the designer and facilitator of an annual six-month business education program called Photography Business MasterMind.

Though Jeffrey is a creative, he is far from being a starving artist. He has a mid 6-figure business with multiple streams of income, and he’ll share with us how it’s possible to do the same in his free, downloadable Master Class.

In this interview, Jeffrey shares:

  • Why discovering your life purpose is critical for business success.
  • How spirituality is a powerful vehicle to carry you in your entrepreneurial journey.
  • Why hiring a coach before starting your business is a really smart move.
  • Why some entrepreneurs thrive while others struggle.
  • How to get back into the flow if you’ve been struggling with difficult challenges.
  • And the power of branding your purpose.

Download the Audio Master Class

In the Master Class, which you can download for free at www.EntrepreneursForAChange.com/50, Jeffrey shares his secrets to creating additional revenue streams as a creative entrepreneur. In this 30 minute Master Class, you will discover:

  • The importance of having a solid business plan before starting your business.
  • What to do if you have too many business ideas and don’t know which one to choose.
  • The keys to creating a remarkable brand.
  • What Trigger Marketing is and how it can help your brand.
  • The difference between being a Mentor and being a Coach.
  • And much, much more..


Mentioned in this interview

  • Simon Sinek
  • Tony Hsieh, Zappos
  • The Diamond Cutter by Geshe Michael Roach
  • Englightened Business Institute
  • The Seven Insights:  How to Harness Your Creative Thinking and Diversify Your Income

Where to Find Jeffrey

  • Jeffrey’s Blog
  • Join Jeffrey’s Facebook page
  • Follow Jeffrey on Twitter
  • Check out Jeffrey’s Pinterest boards

Full Episode Transcript

Lorna: Hello there, Jeffrey. It’s so great to connect with you on this call. I’m always very excited to meet with creative, innovative entrepreneurs who are thriving in their businesses and have businesses based on their creative genius. I’d love for you to introduce yourself to our audience who are you and what is your business, please?

Jeffrey: Great. Hello, Lorna, nice to be here with you. So who am I? I am Jeffrey Shaw. I tend to think of myself as a career and not a business which allows me more flexibility. What I do is I am a high-end portrait photographer. I photograph families and children on location and I’ve been doing that for more than 30 years and have been transitioning for a number of years into a very in-depth business coaching program, which originally started coaching photographers in the industry and now I coach innovative entrepreneurs in all different fields. That’s why I look at it as a career not necessarily a business because it allows me more diversity.

Lorna: Who do you work with? It seems like you do a number of different things. If you can share with us who your typical clientele might be and how you help them, that would be awesome.

Jeffrey: Sure. I work with innovative entrepreneurs. The entrepreneur who is in business likely doing what they believe they are meant to do because inherently, when people are in a business that is purpose-driven, there’s nuances of being in business that way that I really understand because I’ve been in business from a purpose-driven position as a photographer.

It’s not like 30 years ago. It’s 20 years old. I didn’t wake up thinking, “Wow! This is a great business model. What a great way to get rich to be a photographer,” because it’s not. It’s not an easy road. It’s the road less traveled.

I find that to be true with those that I serve. They’re innovative entrepreneurs who are coaches and healers and just amazing creative thinkers who are driven to be in business from a sense of purpose. Even if they are not in touch with the purpose, they think they’re doing what they’re meant to do and that’s just the psychology I really get and who I think I can serve best.

Lorna: I completely agree with you on the path of photography not being an easy choice. There was a time where I really wanted to be a photographer and I wanted to be a documentary photographer in the style of Sebastiao Salgado.

In my exploration in the field of photography and especially after the advent of digital publishing which really made its impact on journalistic careers, it just didn’t seem like it was possible for me to make a viable career out of photography. I do know a number of other photographers who love and are passionate about their craft who really struggled.

They’re econo-living, going hand to paycheck. It’s tough for them. I’m curious as to how it was that you were able to break free from that level of struggle that so many creative entrepreneurs find themselves trapped in and to build a thriving business that’s in the multiple six figures.

Jeffrey: Great question. You know what, I think being 20 years old had a lot to do with it. A lot of our challenges in life, in business particularly is unlearning. If we go into business a little later in our life or if we start following typical business models in the industry that we choose to be in, one of the biggest challenges is unlearning. Unlearning how everybody else is doing it. Unlearning what we thought would work. So part of the advantage of being young and having gone into business, I didn’t have anything to unlearn. I didn’t know the industry. I was driven to photograph people but didn’t really hang out with other photographers.

I was able to add a very fresh look to it. I think that was a huge advantage then. And I agree with you that while digital photography has made it more challenging because it’s what I call “information equality,” which I think has hit every industry. The idea that in almost every industry there’s an equality of services. Take the car industry, for example. It used to be when you went and bought a car, the dealers knew more about the car than you did. Nowadays, you can get everything you need to know on the internet. There’s such equality in consumer to business and the same is true with photography because of digital technology.

Your amateur person can have a really good camera. So that’s made it more challenging; however, I think there are more pluses to the technology. It’s also created a society, a generation of people that know photography more than they ever have before and enjoy the process and want to be photographed and are comfortable in front of the camera and it allows for incredible shareability. That’s where I think the hook is really. I think nowadays as a photographer is to encourage shareability while maintaining a business model or creating a business model that allows you to be profitable.

That’s the challenge for most creative and innovative entrepreneurs is having the guts to stand up for what they believe in and what they do and charge sufficiently for it. You have to start with that. You have to create a business model right in the beginning that is life sustaining and being committed to that. I absolutely believe it’s possible.

Lorna: Help me understand what your business model is. You’ve got a part of your business where you are a portrait photographer. That drives a certain percentage of your business. Then there’s another part of your business which is high-end coaching. Does that drive the majority of your business or is it about 50-50, or is it a smaller part?

Jeffrey: Well, you seem really intuitive. It is right about 50-50 now. I would say the other way I look at it is I live in the same life purpose. I’m very clear on my function of the world, what my innate purpose is if you will. I’m very clear on that and have been for quite some time. For me, whether I’m a photographer or a business coach, I’m living the same purpose; I’m just changing mediums. I have to give you a mode in-depth. I don’t want to leave that hanging. I make my purpose now like it’s mysterious but I’m a witness. I see myself as a witness and I take responsibility for the outcome of being a witness.

When you lay eyes on things, results happen. If you’re a witness of a crime, what you saw, what you laid eyes on can impact a result. I’ve always lived my life that way. As a photographer, I lay eyes on things and I change things. Through my lens, lay eye on a family that suddenly comes together in a way they haven’t in a long time. I feel the same way as a coach and as a public speaker. So to me, I’m living the exact same purpose of my life. I’m just changing mediums.

It’s been a transition now for several years. I was originally coaching only in the photo industry because I thought I could help there the most, but I realized I can have much bigger impact and reach a much broader audience that doesn’t have to be photographers. I’m still very much a full time photographer. I don’t have to two half-time businesses right now; I have two full time businesses.

That’s probably sustainable for another three to five years for me but my intended direction is to be 100 percent in coaching and public speaking at some point but I want to do that transition very consciously because innately, I felt very responsible to the photographer person in me.

Lorna: How did you get clear on what your purpose is? I know a lot of people sense intuitively that they have a purpose in life that is unique to who they are that nobody else can do and it’s definitely much more than being in their job and pulling their salary or even it stretches beyond who they are in their family. I’d love for you, if you don’t mind, to share how was it you got clear about what your purpose is which is to be a witness.

Let me tell you, I completely believe and endorse. Everyone goes out and tries to find their purpose because when you know what your purpose is, then it’s almost like you have the foundation to do anything, to go after anything in life.

Jeffrey: Absolutely. Thank you for saying that. That’s exactly I’m in. I’m working on a book, Truth as a Fact. It’ll be out this fall. Again, this is what I have been in touch with as a creative person for so many years. I’ll tell you, I’m very good business person. I’m blessed with the ability to maintain. This is a hope and belief I have for every creative person is that we can balance the left and right side of the brain. Both have their strengths.

So I’ve never written off the fact that, “Gee, I can’t be good at business because I’m a creative person.” I’ve always been really good at business. I’m good in business because I have a deep commitment. That is the bottom line. I am so deeply committed to doing what I think I’m good at whether it’s photography or as a coach. I’m so committed to doing what I’m good at that I make sure I’m good at business because without that, I don’t get to do it.

So I’ve always been good at business but it comes from not a sales perspective, not what I want the world to have. It comes from a place of commitment of what I want for the world what I can do for them, really from service. With that deep level of commitment, I always made sure I had a really good business.

How I found my purpose is I’ll say it’s through chaos. Again, this is the theme of my book. This is I think one of my strengths as a coach by working with innovative people.

Every innovative person, every creative person I’ve ever met will tell you to some degree, they’re overwhelmed by their own ideas – the Shiny Object syndromes, squirrel, squirrel. Their heads and minds are all over the place and we’ve lived in a time when people have been trying to squelch that for a long time. Society has been telling children and adults to focus. Traditional business has been telling people to find their niche. To an innovative person, it’s like a straight jacket. It’s not the answer.

The answer is actually to step into the chaos of that. Okay, what are the million ideas that you have? I literally start with having my clients sometimes make a list. What are all the ways you could serve? One of my clients, I had her make a list of the 50 ways that she felt she could serve people. She came back with a list of 100. It’s starting with that chaos. It starts with the confusion. Ultimately, through a pretty extensive process of coaching, coming to understand what they have in common and you’ll be surprised and the purpose comes from that.

Once the purpose arises like, “Okay, I may have a lot of different ideas and they may be so diverse that they almost don’t seem connected at all.” But wrapped in all of that is a core purpose that is as clear as it is for me like I’m a witness. I might open a restaurant one day that somehow without it being creepy is about witnessing people. The point is, as a creative person, I don’t feel limited by what I can create because I get my purpose. Then, as a very practical minded coach, I want to make sure your purpose of brandable and marketable.

Every purpose is but you have to put language with it that makes it brandable and marketable because without that, you don’t get to live your purpose and that’s where the very practical aspect of being in business comes from. That’s where the commitment to being in the business comes from. It’s just saying, “Hey, I want to do what I meant to do here in life, and I’m committed to making sure people get it.”

Lorna: What inspired you to branch out into coaching to begin with? Was there some kind of aha moment that led you think, “Oh, well, I’m a photographer and I feel inspired to now coach people, so I’m going to do that as a complimentary business to what I do as a photographer.”

Jeffrey: I think it’s a combination of things. The soft answer of that if you will is that my own coach who I had been for seven years, he retired. That motivated me to think, “Hey, maybe I should become a coach.” I was used to having it in my life and turning 40 at the time or about a couple of years away from 40 at the time, I’m thinking, you get to that point in life where you want to give back. But I have to say what was more significant, what called me to coaching in the first place – that to me was the life changing moment. That was I think 1999, so some 15 years ago. I read a book called The Diamond Cutter. The Diamond Cutter is a business book based on Buddhist philosophies.

Lorna: Was that written by Michael Roach?

Jeffrey: Geshe Michael Roach, yes.

Lorna: Yes, I remember when that book came out.

Jeffrey: He since become a very controversial figure so I’m not condoning or approving some of the things that have come up since then. But I will tell you in 1999, I was in the business section of Borders Bookstore looking for a new business book to read. There was this book about Buddhist philosophy in business. I didn’t know such a thing existed. How do you bring spiritual philosophy into business? Again, 1999, that just wasn’t common language.

I read this book and it was the only book in life I’ve ever read straight through got to the last page and went back to Page 1 and start it all over again. I was so moved at the thought because innately I think I’ve always have a sense in all my years up to that point, I have a sense that the reason I was successful was coming from within myself. I wasn’t mature enough and I had no business experience. My sense was that I wasn’t clever. I wasn’t clever in how I was figuring out my business. My sense was is that it was coming from deep inside myself somewhere, and this book made me realize that there are other people that share the idea that you can be successful in business when coming from within.

At the end of the book, they offered business coaching to what then was called the Enlightened Business Institute, which unfortunately no longer exists. I think it’s a great concept. But Geshe Michael had started this program called the Enlightened Business Institute where you could receive coaching to enlighten the business world. It was sort of a mission. I was aligned with the coach who I worked with three times a month for seven years. Never missed a call. The value of coaching was so off the charts to me. I couldn’t imagine being without it.

When he retired, it inspired me to do the same. But I have to say what the life-changing moment was reading that book and realizing that spirituality could exist – not could – is necessary in business particularly when you’re an innovative or creative person. That was really a life-changing event for me.

Lorna: I would say that especially if you are a soloprenuer, coaching can be incredibly valuable because in different periods of my life I’ve hired business coaches to achieve different goals. So I’m amazed that you have the same coach for seven years. That must have been a really good coach. I’d love to ask you do you think that coaching is necessary for entrepreneurs.

Jeffrey: I do. Again, this understanding comes from a place of commitment for me. I don’t want this to feel, to anyone listening, that we’re just selling coaching, but I’m going to sell if you will what I believe in. I do. I believe wholeheartedly that one of the greatest services a coach can offer is to point out blind spots. Point out things that we can’t even see because without that, you can’t get pass it. I think it’s invaluable so much so that one of my endeavors as a coach is I actually like to join together with various investors and even banks and make part of the lending process of lending money to start businesses.

Part of the lending process is coaching that part of the terms of repaying the loan, if you will, is that they have to be in a coaching program for a year. It’s protecting the investors. I also feel like it would hopefully open investors to gamble, of you will, on people that are in less traditional business models who had such a struggle to get money. If you are in any business like a coach or photographer or any business that is less than traditional, it’s so hard to get funding right now because the banks don’t want to gamble.

I’m hoping that we can open the opportunity for them to gamble a little bit more if the lending package includes support of coaching for the first year at least. So that’s how much I believe that coaching supports being in business.

Lorna: I think it’s really difficult to try to do things in a silo and it’s really good to have someone who is being paid to be in your ring, in your camp by your side, supporting you in your business endeavors because you can’t go to your friends when you have business challenges especially if most of your friends are employees, it’s going to be hard to take those challenges to your friends or you’re going to get burned out on your business woes and it will tax the relationship.

Whereas, it’s nice to have someone who’s neutral third party, if you will, who is dedicated to your success. They are being paid to see you achieve your goals and to become successful. I would say that it’s a really powerful tool so to speak to have a business coach as your ally. I’m saying that not to sell the coach but simply from the perspective of personally I’ve tried to do things, Jeffrey, by myself for a long time. If I were to roll back the clock a few years back, I think if I just plunked down the money to invest in a five-figure high end VIP coaching program, I would be in a much different level of success.

If I think about all the money that I left on the table, all the lost opportunity cost for not having invested from the beginning and of course the time that I lost, it’s a significant amount.

Jeffrey: Absolutely. It never ends. I still invest a tremendous amount of money every year into my own personal development. The awareness has never ended. Here I am more than 30 years as an entrepreneur and having awareness to the work I’m doing now that are going to bust through the next ceiling because there are concepts and ways of being. Two off top of my head I can share with you that – actually I used the term “bust the ceiling” a while ago because that actually is very much on my mind. I realized I created a lot of glass ceilings in my life. I’m amazed with the success that I’ve had while at the same, it’s been sort of tightly held.

I’ve always been very goal oriented, very budget oriented like I always met my budgets, spend what I supposed to spend, made what I was supposed to spend. Now, I’m looking back and wondering what if I dreamed bigger, what could have happened? Was I really over 30 years creating a bunch of glass ceilings? Let me get to this level. I’m realizing it now through various things I’m doing that I in fact did. I call it “The Three-Quarter Goal.”

I got to the point that I believed that was obtainable and now I’m trying to live my life, stretching beyond what I think is obtainable, just a little bit. Just tossing measurable things out there like the impact I want to have on the world or just putting things out there that actually feel a little unobtainable for me so that I can get in the practice of having no idea how I’m going to get there. It’s a little unobtainable but having faith that I will get there. It’s a very different way of being for me.

The awareness has never ended, right? I’m still receiving coaching from amazing people. It’s exciting. I love it. I love the work of giving coaching and receiving coaching.

Lorna: How do you recognize if you have a glass ceiling? I think for all of us in our glass ceiling is like our blind spot. You just don’t see it. Do you have any signs that tell you that there might be a story or limiting belief that is really glass ceiling success?

Jeffrey: Yes. It’s a combination of things. I call it as a relay to the fundamental shift. When you become aware of something and then you can start seeing it everywhere, not everywhere but in a lot of places. I can see that in a lot of places in my life where a goal is put ahead of me that I was like, “Yes, I get the goal.” I saw the goal but in my mind, I want to be satisfied getting only so far. There’s that goal, I get it. I see it but I’d be satisfied if I got here. Guess where I ended? I ended where I was satisfied.

For me, I see it in a lot of places in my life, just simply forgetting to keep going. I got to the point of what I believe was obtainable and it did stretch further. One of the classic interview questions, if you will, and I get it. I hear a lot of people ask the question. I’ve been asked the questions tons of times which is what failures have you had. Every entrepreneur has failed. I haven’t had a lot of failures if any. If I had to pick a part of failure it would be, “Gee, I did this marketing effort and it didn’t work.” That’s like the biggest failure I can come up with.

I never went into business and it didn’t work. So that tells me I haven’t stretched far enough. So I’m okay with stumbling now. I’m okay with failing because I’m willing to think outside the glass ceiling. That’s a way in which I can see an actual representation of glass ceiling is that I haven’t failed. I haven’t done anything big that cause public humiliation or how we would feel about it in failure. So that tells me I haven’t stretched far enough.

Lorna: That’s a really interesting take on failure. Totally. So I’m curious, I get a sense but maybe you can explain to us, what drives you to be an entrepreneur? It’s really not an easy path to be an entrepreneur. It can feel really lonely. It definitely will bring up all your stuff, your core wounding. It will test your confidence and courage. Another entrepreneur had said to me he’s like, “If you’re an entrepreneur, you are on an accelerated personal development growth curve.”

So it’s not an easy path but it can be deeply rewarding. I’d love to ask you what drives you and if there’s a personal story that you’d like to share that really kind of exemplifies the meaningfulness of this entrepreneurial journey for you.

Jeffrey: Sort of what you said is I’d like to walk into the fire and being an entrepreneur is like walking into the fire. It’s like walking into the fire of self development. How being an entrepreneur has developed me as a person, we would need another hour of broadcast for me to be even explain because I never dreamed I can be the person I am today and how in the world in the way I am today based on how I viewed myself as a child. Now, I felt view me as just a paralyzingly shy person and all the stuff when I came with that.

Lorna: You were a paralyzingly shy person?

Jeffrey: Oh gosh, yes. I never thought I’d amount to anything.

Lorna: What happened?

Jeffrey: Photography happened.

Lorna: You just kind of like set out of your cocoon.

Jeffrey: I picked up a camera because what a great thing to do if you could spend a lot of time in the dark room when nobody is going to see you, talk to you. I would walk around streets taking photographs and making sure nobody was looking. It was such a reclusive feeling to be a photographer initially but then I was good at it. Suddenly, I am starting to get all this attention in high school. Photography is cool and I got all this attention, so I had to learn how to deal with the attention. It kept pushing me. I found I really like walking into the fire.

In fact, I’m launching a podcast in another month or so which is called Creative Warriors. Because of that essence, I think to be a creative or innovative just to be an entrepreneur is – your maze is to be a warrior. It is having the willingness to fight a good fight, just to live in commitment, to walk into the fire of self development. Honestly, I’m an entrepreneur because I love the process. I love the personal challenge. I love all the mini processes in between.

I enjoy taking photographs, don’t get me wrong. But more than anything, I love the process. That’s why for the people, I love meeting them. I love watching them come out of their shells. I love being on the phone talking to a mom, helping her decide what portrait she’s going to choose, where she’s going to hang them for family. I love that. Gosh, a mom’s love for her children. I love the process. I love cameras. I like looking for the view when I’m taking the pictures, but honestly that is the least moving part to me. I love the process and I feel the same way as a coach.

There’s the big process of being an entrepreneur and I’m just absolutely loving the self development that it calls upon you. I love all the mini processes. I love watching one client at a time transition and people in front of my camera come together. It’s indescribable. That’s so enlightening to me just the actual process of being an entrepreneur and I love it. Love, love, love.

Lorna: Do you know the passion in your voice is so infectious and I know that for many entrepreneurs who are purpose-driven, it is the Holy Grail. It’s like the dream to have a business that really allows you to express your purpose that you just love, that it feels like it’s full of passion. Most importantly that supports the life that you’ve always wanted. It doesn’t turn into another job. It doesn’t turn into another form of corporate slavery, so to speak.

I’d love to ask you what your secret is because I see so many purpose-driven entrepreneurs struggle. They want to make a difference. They want to express the best of who they are, but they find themselves spinning their wheels or maybe they’re working way too long hours for not enough pay. They’re not able to get that business lift off that they’re hoping to receive for all the time they put in. What do you think is the difference between entrepreneurs who struggle and entrepreneurs who thrive? What has been the success factor for you? Is it a mindset or is it something else?

Jeffrey: It’s certainly mindset. I’ll speak mainly to the innovative entrepreneur because that’s who I get the most. Again, when you are in a purpose-driven profession, you are innately responding to your soul. You’re innately responding to what you feel on the inside that you’re driven to do something that you feel you are meant to do. That is, by definition, to be a purpose-driven entrepreneur. Until you make it your profession – so while you’re enjoying it as a hobby – you’re still operating it from the inside. You’re not charging people or you’re charging very little so you’re not challenged by that notion so you are thriving on the expression of your purpose-driven interest from the inside.

Then, at some point, you go into business. When you go into the business, your mind decides that this is serious. You start seeking training from the outer world. All of which is based on very traditional business models which don’t work for purpose-driven entrepreneurs. So somebody who has innately started their business and their love for what they do in their hobby, from the inside winds up ending up in business that wants to speak to their outside – the practicalities of being in business. And suddenly, the higher calling becomes a hurdle and being in business feels like it’s one big obstacle that you want to get over. It’s not enjoyable and it’s pushing all sorts of buttons.

My mindset and I think the most grounding advice I can give to any entrepreneur is to work from the inside out. Spend more time understanding why you do what you do instead of how you do it. Spend far more time getting in touch with your purpose and the brandability of that purpose than you do try to come up with clever marketing ideas. Spend more time being committed to what you want for other people so that you charge fairly for it professional rates so that you can keep doing what you’re doing. So you’re working from a place of inside commitment not outside sales, if you will. You’re thinking from services not of sales.

To me it is a mindset and it is a willingness to work from the inside out. What’s particularly challenging for the purpose-driven entrepreneur is that that’s the way they start but then when you go into business, the outer world, the most of the training that’s available for purpose-driven entrepreneurs is just not aligned with doing business from the inside out. Most businesses is still done from the outside in. There are some exceptions to that.

The exceptions to that are the companies we love – Apple, Zappos. These are the companies that are constantly held up as companies to admire the way they’re doing business. They are the exceptions because they are doing from the inside out. They’re doing business from a more purse-driven soulful way. Zappos is a great example.

Tony Shea is one of my old time heroes just because the way he thinks and goes about business. He spends far more time on developing culture and what Zappos is to represent in the world of customer service. That’s where the time was spent more than time spent on the systems. The systems have to come but more time we spend on the culture and what they stand for. I’d like to see more entrepreneurs stay in that position.

Lorna: That’s really powerful – the power of doing business from the inside out.

Jeffrey: Inside out. I’ll tell you another coach that I greatly admire who does amazing work on this is Simon Sinek. Everything he says is just magnificently said. He gets to the why. He wants to have more entrepreneurs get to their why, and I think his book is called something about your why or learn your why something like that. Simon Sinek is certainly another one to follow.

Lorna: I will definitely check him out because you’re the second entrepreneur who’s mentioned him, so he’s got to be good.

Jeffrey: He is very good.

Lorna: Cool, great. So we’re coming to the end of our interview. I’d love to leave you with the last couple of questions, the penultimate question which is my favorite. What do you think is the most effective way to change the world, Jeffrey?

Jeffrey: Wow. I’m not sure how to answer. I have my own personal missions. When you first asked the question, I’m taking it in a broader way but I guess I just have to tell you what I think what my commitment to that is, the way that I want to change the world. The slogan I keep inside my head at all times, and I don’t think it represents how I’d go about it but the slogan on my head is want to change the world one entrepreneur at a time.

Lorna: I love it.

Jeffrey: I say that because of the Ripple effect that each and every entrepreneur can have. Every entrepreneur can serve their community in a way that’s so purpose-driven and so from the inside out that they can change the world in which they reside. So one entrepreneur at a time, creating a ripple effect in their own ways of being in their own communities, can change the world. However, I have no intention of actually doing it one entrepreneur at a time. I want to be in the biggest stage possible so I can affect 50,000 people at one time if possible. But the result would be one entrepreneur at a time. That’s my own personal mission on how to change the world.

Lorna: I’m aligned with that, too, because entrepreneurs are leverage points. Entrepreneurs serve many people. If we can work with entrepreneurs and inspire them to claim their life purpose and be of their best service to the world, then they will affect the people that they serve and there’s that Ripple effect that then becomes a movement.

Jeffrey: You got it. I think it’s there. You know what, that’s something I’ve gotten very clear on that the movement is there. It’s an auto movement I’m starting. It’s a movement I want to change. I really think that the world has changed in a way that they’re ready for this. I was in the leadership program a couple of years ago. We talk about procrastination which led to talking about urgency and stress. One of the other members of the group said, her own phrase was, “The world is going to hell in hand basket and she’s running out of the time to save it.”

I had such an opposite feeling about that. I let it go on and raised my hand and chimed in. I said, “That’s really interesting. I’ve completely the opposite feeling.” I don’t think there’s ever in my life, there has never been a greater time of human consciousness. At 50 years old now, I feel like I’m running out of time to be a part of it. That’s what really drives me and really excites me today is being a part of this movement that I think the world is so ready for to do business with people who are purpose-driven, in integrity and are taking responsibility for their impact. That’s the world I want to live in.

Lorna: I love it. I love it. Together we are co-creating that world, Jeffrey.

Jeffrey: Absolutely. A big buzz for us lately it’s a shift in the world from “me” to “we.”

Lorna: Yes, absolutely. So Jeffrey, tell me, how can we best stay in touch with you?

Jeffrey: Let’s see. My blog is actually a great resource especially for anyone who’s enjoyed some of the philosophies I’ve shared because this is what I put on my blog. My blog address is Blog.JeffreyShaw.com. I’m an avid reader so I put my suggested books on there. All my e-guides that I create for free are available on my blog. So I try to make my blog kind of central for anyone that shares in this movement that we’ve been talking about and that’s where they can find it. That’s probably the best resource and then from there, you can get to my website e-mail and all the other stuff but that’s probably the best.

I do want to offer a one particular e-guide to your listeners, which is called The Seven Insights: How to Harness Your Creative Thinking and Diversify Your Income. It is the precursor to my book. It’s actually a little bit of a workbook. It will put you through some exercises. What’s really cool is that it comes with a mobile app for your smartphone which serve as an inspiration. I’d love what I’ve put together in this and it’s something I want to get out there several months before my book so people can get into the mindset of what it means to really use your creative thinking to diversify your income. My book, I will finish that off coming this fall.

Lorna: What is the URL where people can go and receive your book?

Jeffrey:You can get it to Blog.JeffreyShaw.com/SevenInsights. The base of it is the blog, so if you go to the blog, all my e-guides are right there. A few of them are there but this one in particular I think will really serve the innovator and the creative person at the most.

Lorna: Okay. Be sure to link in the show notes then.

Jeffrey: Perfect.

Lorna: Okay, great. Well thank you so much for your time. I really enjoyed this conversation. It’s so inspiring. I feel like a huge burst of energy and passion and excitement over the work that I’m doing, so thank you so much for sharing that with me and with my audience.

Jeffrey: My pleasure, thank you.

Lorna: Have a beautiful day.

Jeffrey: You too.


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Lorna Li

Chief Evolutionary Officer at Entrepreneurs for a Change
Lorna Li is a business coach, entrepreneur and Amazon rainforest crusader, with a passion for green business, social enterprise, and indigenous wisdom. She helps changemaking entrepreneurs harness the power of the Internet to reach more people and make a bigger impact, while designing the lifestyle of their dreams. She is an Internet marketing consultant to changemakers, and works with innovative tech startups, sustainable brands, social enterprises & B-Corporations on SEO, SEM & Social Media marketing.
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