WANT TO CHANGE THE WORLD WITHOUT GOING BROKE?


Download the Business Changemaker’s toolkit & We'll Show You How

We'll Also Email You Inspiring Audio Case Studies of Successful Entrepreneurs
Who Are Changing the World Through Purpose, Passion & Profit

E4C#6 How Sustainable Brands Can Avoid Green Marketing Cliches – Park Howell, Park&Co

park howell

As a triple bottom line business, telling your product's sustainability story is as much as art as it is a unique selling proposition. Park Howell, of Park&Co, shares with us his insights on the art of sustainability story telling and highlights some of the brand curdling green marketing cliches we should avoid if we want to stand out as a sustainable brand. In this interview we cover: Some of the most glaring examples of green wash How a mining company can have a compelling sustainability story What companies are doing a great job with their green messaging Whether green