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Who Are Changing the World Through Purpose, Passion & Profit

Write For Us

Do you have passion for or insight into the world of green business or social entrepreneurship? Would you like to make a difference in the world by sharing the stories of changemaking entrepreneurs who are making a positive impact on the planet through business? Are you inspired by the success stories of lifestyle business entrepreneurs and do you long to design a business that supports your lifestyle, too? Do you have business or marketing knowledge that you would like to share with new entrepreneurs? If so, we would love to have you write for us.

Entrepreneurs for a Change is a blog, podcast, and web show that showcases the work of evolutionary entrepreneurs who are changing the world through business for good. We provide actionable business strategies & advice to help worldchanging entrepreneurs leverage the power of the Internet to amplify their message and grow their tribe.

Our vision is a world that is an environmentally sustainable, socially just and spiritually fulfilling human presence on this planet. We realize that in order to accomplish this vision, we need to change the current business paradigm of “profit at all costs” to “profit with principles.”

Our mission is to catalyze a movement of changemaking entrepreneurs to start businesses that address the world’s most pressing concerns through creative business solutions.

Who We’re Looking For

We are looking for people who are passionate about social change and sustainability, which are fairly sophisticated audiences. This means that you “get” what eco-conscious people care about. For example, you understand what would be accepted as “sustainable” in this audience and what would be rejected as “greenwash”. You get that this audience would find genetically modified organisms to be revolting, that “going green” is much more than “reduce, reuse, and recycle”, and that polyester isn’t more “green” than leather.

In order to write for us you must:

  • Be a native English speaker. And be able to write in American English. Please, no English-as-a-second language applicants, unless you speak perfect, naturalized American English.
  • Know what the difference is between a business and a nonprofit organization. Unless otherwise specified, we only cover the work of for-profit businesses, so if you confuse one or the other, we’ll be requesting a re-write. Sorry.
  • Be proficient in WordPress and basic HTML. You need to be able properly to resize & position images and add hyperlinks. Our editorial guidelines require the use of certain tags. We don’t have the bandwidth to do WordPress training, but there are plenty of tutorials on YouTube you can review first, if you have no prior WordPress experience but you want to apply for this job.

While we cannot compensate for guest blogging, the best way to become a paid writer is to start off with guest blogging and demonstrate consistent ability.

Why Guest Post?

Guest blogging is a great way to build up your business writing portfolio (B2B writing pays more) and get trained in the art of SEO copywriting.

Guest posting is great for the writer & the blog community. Entrepreneurs for a Change benefits from our guest bloggers by offering different perspectives on green business and social enterprise, and growing our community.

For guest bloggers, guest posting is a great way to:

  • Share your unique perspective
  • Brand yourself as an expert
  • Contribute to a community that shares your passion for positive social change
  • Drive traffic to your website
  • Be invited to be a paid staff writer – for consistent bloggers that demonstrate an understanding of our audience

What We Want and Don’t Want

We get a lot of guest blogging inquiries and cannot accommodate all content submissions, even for free. We respect the intelligence and discernment of our audience and only publish high quality content. To help you understand what we will happily publish, here’s a list of what we want and don’t want:

Don’t
We receive a lot of guest article offers, and have found going back and forth with agencies trying to improve low quality content written by English as a Second language writers for the purpose of gaining backlinks is a colossal waste of our time. Please do not:

  • Submit extremely general articles about what online marketing is, especially if it is specifically SEO optimized for “online education”, or another topic that clearly doesn’t fit with our editorial content. We know what SEO, SEM, social media, and geolocation marketing is and that these marketing channels are valuable.
  • Submit “How to Go Green” articles oriented towards consumer lifestyles. We are B2B, not B2C.
  • Submit articles that have been published verbatim elsewhere. All content needs pass the Copyscape test.
  • Submit articles with poor English grammar, syntax, and spelling.
  • Embed search results links into your post.

Do

  • Share with us strategies, tactics and real world examples of how other green businesses, nonprofits & social enterprises use these channels to boost their business bottom line. Include screen captures.
  • Write compelling, original content in excellent English, with humor, insight, and style. A good blog article should be concise and conversational, and not wordy, lengthy, analytical, academic and dull.
  • Do include on topic resource links within your post, and your off topic target link in your author byline.

General Editorial Guidelines

Please see the application form below for a list of the article topics we prefer. In general, articles must:

    • Be succinct. Be concise and use as few words as necessary to accurately convey your message.
    • Contain at least 500-1,000 words.
    • Be unique. All content must be original work and Copyscape verified.
    • Have a clear introduction and concluding paragraph. The purpose of your post should be summarized in the first paragraph to entice readers to read more.
    • Start with a short opening paragraph that summarizes the entire post. And do write it in a way that entices readers to click. This is because Facebook will grab the first 3 lines in the thumbnail preview, so we want to maximize this opportunity to draw people in.
    • Do not begin a post with a headline. This will create 2 back to back headlines – the blog post title, followed by another headline – and this looks weird.
    • Always conclude the post with an invitation to join the conversation. We want to invite people to comment. So a great way to end an article is to invite readers to share their thoughts, or add any resources we might have missed in the comments below. For example, “Have we missed any great social venture incubators or impact accelerators in this list? If so, please add them to the comments below!”
    • Contain at least two internal links. An easy and obvious way to do this is to link to a relevant category page, with matching anchor text. For example, your article is about social entrepreneurs using mobile technology to help rural farmers access markets for their agricultural products more efficiently. Link to social entrepreneurs and tech entrepreneurs. Obviously you will need to write a sentence or 2 that allows you to create these links in a way that flows with the article.
    • Do not begin a post with a headline. This will create 2 back to back headlines – the blog post title, followed by another headline – and this looks weird.
    • Use bulleted and numbered lists when appropriate. This allows for clearer reading and scanning.
    • Format bulleted and numbered lists to make them scannable. If you have bulleted and numbered lists where each list item is 2 or more sentences long, makes sure you use complete sentences starting off with the essential point in bold font. Just like this list.
    • Have distinct topics organized by subheadings. Always remember to achieve scanability so people can easily understand the main points of an article in 30 seconds or less.
    • Include 1 image per post. Please do not use image URLs. Use the ‘Add Media’ button to choose or upload images.
    • Do NOT cut and paste articles from Word into the WordPress WYSIWYG editor – this creates formatting issues. Cut and paste your Word doc text into the HTML editor, and then FORMAT your post using the WYSIWYG editor
    • Set a featured image. Once you are in the ‘Posts’ section of the WordPress dashboard, scroll down and select a featured image on the right hand side.

featuredimg

    • Complete the WordPress SEO post meta data section. Below the post you’ll see a section that includes fields for the post title & meta description. To help you optimize the post, it even has a keyword suggestion box – please use it!

Please complete the WordPress SEO meta data

How to Get Started Guest Blogging

Start by filling out the form below.

  • Make sure you include 3 post ideas that demonstrate an understanding of our story interests and editorial angle
  • If approved, you will be given a user name and password
  • Write your post, save it as a draft in wp-admin and then click on “Submit for Review” when it’s ready for review
  • If approved, you will be notified when it is published
  • Do NOT cut and paste articles from Word into the WordPress WYSIWYG editor – this creates formatting issues. Cut and paste your Word doc text into the HTML editor, and then FORMAT your post using the WYSIWYG editor

To Apply

Fill out my online form.

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