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[E4C10] A Life of Exotic Travel Powered by Online Business & Guest Blogging – Screw the Nine to Five

Josh and Jill are rockin’ location independent couple that run their online businesses from exotic locations around the world. Josh is a niche affiliate marketer – he makes money through creating websites in different niches and promoting products through these sites as an affiliate marketer.

Josh and Jill run a website called Screw The Nine to Five, and just launched an online course together called Badass Guest Blogging.

In this in depth interview, Josh will share his expertise on he created a freedom based business, including:

  • What pathway he followed to free himself from the 9 to 5, and how you can do the same
  • What it’s like to live, work, and travel with his wife, 24/7, and how they manage conflict while running their business from the road
  • What it takes to create, launch, and promote an online course, plus the technology backend systems they used
  • The 3 most powerful benefits of guest blogging, and how it helped them skyrocket their revenue
  • Which is better way to promote your product and drive traffic – guest blogging or blogging on your own site

And much more!

Mentioned in this Podcast

Where to Find Jill and Josh

FULL EPISODE TRANSCRIPT

Lorna: Alright, Josh. Thank you so much for joining me today. It’s such a pleasure to meet you and Jill during the Dynamite Circle conference in Bangkok. I’m excited to hear your story. I’d love for you to share with us what exactly do you and your company, what do you guys do? How exactly did you get to where you are now?

Josh: It’s really good to be here, Lorna. I was sort of thinking about this the other day, what it is that I do, because initially I sort of thought, you know, do I do affiliate marketing, or am I just a general affiliate marketer? But what I realized is the specific focus of my online business is in niche marketing. So I’m a niche marketer, which means that I can basically jump into any niche, create a website and make money from that website in some way.

So that’s one side of my business. The other side is through screwtheninetofive.com/. That’s basically a site that we sort of use as a bit of a hub to teach people how to do similar stuff to what we do ourselves which is in the niche marketing.

Lorna: So to build a business on niche marketing you essentially need to have a portfolio of many websites in order to generate enough sustainable income? Is that how it works?

Josh: That’s the idea. I mean, you don’t necessarily need a lot of websites. There’s different models. You can have a ton of websites, for example, there’s Joe and Justin from the AdSense Flippers or the Empire Flippers. They have something like 931 sites. They’re all like really small sites that they use to bring in anywhere from like $20 to $100 a month. Because they’ve got so many they’re able to forge a pretty good income month to month.

Whereas I’ve sort of dabbled in a lot of different things. So the first sort of thing I’ve dabbled in was with very small microsites targeting brand name keywords. So I would create a review site based around a specific offer and try to rank on Google for keyword terms around that offer. So like buy product name or product name review or where to buy product name. And I would bring traffic into my site who was searching for those keyword terms, and they’d be highly likely to want to purchase the product which I would then promote on that site through affiliate marketing and make money.

So that was the first thing I did. And then about two years ago I moved into authority sites. And that’s creating bigger sites trying to basically create sites to control your own traffic. So you can build your own email list, it’s not just about search traffic, it’s about social traffic and email traffic as well.

That’s sort of where I’m at now. That’s where we got into the idea of moving towards guest blogging as a form of traffic as well.

Lorna: So how many authority sites do you have and how many niche sites do you have?

Josh: I have four authority sites that are making money. One of those is pretty good. One of those makes around about $5,000 a month. The others don’t make anywhere near as much. But then I have, I sort of lost count of how many niche sites I have. I think I have about 50 or something like that.

Lorna: Wow, that sounds like a lot of work. Do you manage them all yourself? Or do you have teams of people in the Philippines creating content and managing, updating the sites for you?

Josh: For the authority sites we went down a different road where we decided to write the content ourselves. So Jill, my wife Jill, she actually wrote most of the content for those authority sites but with the smaller sites, the niche sites, because we’re creating such a large volume of those week to week I obviously can’t write all that content myself so we outsource all that. We don’t outsource to the Philippines. We have an in-house writer. She’s from Canada and she does all the content for those sites.

Lorna: So when you got started trying to make money online, how long did it take for you to generate a viable, sustainable income for you?

Josh: So there’s two stages of my online career. I first started around about six years ago now and I got trapped in the- I was making money through niche sites, I was doing that, but I wasn’t making lots and I got caught up in the concept of coaching. I started developing internet marketing, digital products, like that. We ended up doing quite well. I had a business partner and we sold a lot of those products but we weren’t spending a lot of time building our own niche sites. So I did that for a number of years. We made pretty good income that way, and then we both decided together that we were going to go our separate ways. And when that happened I teamed up with Jill and I got back into my roots of creating those niche sites. It started off with the authority sites.

Lorna: So the learning curve from getting into online marketing to monetization was roughly a few months, or a few years? Did you actually get a jumpstart because you were working with a partner who already knew what he was doing?

Josh: Well I was actually very lucky before that because I started working as an intern with two guys who knew a lot about SEO, they had an SEO company. And they taught me how to make money through affiliate marketing. I started working with them in 2006 I believe and it took around about three months before I was making about $500/month with my own niche sites and I was working with them about thirty hours a week as well. So I was building my own side income. So about three months until I was able to make about $500. And I worked with them for another nine months, so a year in total. After those twelve months I was making enough money from my niche sites to go out on my own. I was making around about $1,500 a month or so at that stage which for me was enough money to survive, at that time.

Lorna: Where you were? Or did you decide at a certain point? Where did you decide at a certain point to free yourself and go location independent?
Josh: I didn’t even know about this current lifestyle. That there were people in SE Asia living for $1,000 a month. I just thought I was the only one in the world doing what I was doing. So it was sort of a strange time. It was about a year after I quit my job with those guys that the household I was living in, the owner was coming back there, and I had a choice of either staying in the city I grew up in, which is a [Gulf coast] and just moving out somewhere. Or I had an opportunity in China in Beijing to go and work with some developers that were developing software for us at the time. I could go into a big story about that but I won’t waste anyone’s time. So I decided to pack up and move over to China for a year.

That was like my first stepping stone into the world of the freedom, independent lifestyle.

Lorna: So what’s your lifestyle like right now and what do you love about it?

Josh: Lifestyle right now. I think the thing I love the most is that we can just pack up at a moment’s notice and go wherever we want.

That’s one benefit. The other benefit is I don’t have anyone breathing down my neck, apart from my wife. I don’t have anyone breathing down my neck telling me what to do all the time. It’s my choice. Some may find that difficult because it’s up to you in order to make your income, make your living. But I sort of see it as a benefit because I don’t have anyone telling me what to do. Yeah I have to work hard to make a living but that’s fine, I’m used to that now. I’m free and I don’t have anyone telling me what to do. Screw it.

Lorna: So which countries have you been to and have you had any memorable moments? How long have you been location independent?

Josh: So I guess when I, about a year after I quit my job, so since 2007? End of 2007.

Lorna: Wow, so you’ve been traveling the world since 2007?

Josh: Yeah, pretty much. The longest I’ve spent in any place is around about a year in that since 2007.

Lorna: What are your favorite countries?

Josh: Favorite countries to live in. So I’ve lived in five countries. I’ve traveled to I think like twenty countries or something like that but to live in, I really enjoy living in New Zealand. I spent six months there in Auckland and I really love that city. The people there are really friendly. And Thailand. So far Thailand, we’ve been here for a year now, and it’s one of those places that I think I’ll always come back to just because it’s just got everything here.

Lorna: So how did you and Jill meet? While traveling or back home?

Josh: We met, so Jill was in Toronto, and my business partner at the time, he was also living in Toronto. And they knew Jill. And I was in Beijing at the time and I was traveling over to Toronto to catch up with my business partner.

The second night I got to Toronto they said we’re going to go out with our friends for dinner so try to put on some clothes and lets go.

Anyway, I went downstairs and I saw Jill was in the car, she was picking us up, and I found out that it was actually sort of like a blind double date almost so I was a little bit nervous but we hit it off pretty quickly and then she took us out to her parents cottage out on the lake in Ontario and yeah the rest is history basically.

Lorna: Well I think it’s really cool that you guys travel together but also work together. I find it really fascinating to discover how couples like you guys manage to balance relationship with work. Because essentially normal couples, when they’re based in a particular location, the two people go off to their different jobs, after work they have dinner together, they reunite, they spend the weekends, but you guys are together 24/7 so how do you make it work?

Josh: It’s challenging, you know? It’s definitely a work in progress. When we first started we saw a pretty quick climb towards making money so we were excited about that and we didn’t really argue that much. But as we hit a bit of a plateau in our business then the decisions start coming in. Okay, we need to maybe change, do this, and the other person thinks we should do something different and because there’s no set person who’s in charge, you’re kind of just fighting with each other. You may have different opinions as to which direction you want to go in and because there’s no one person who controls that direction you end up arguing. So it’s definitely a work in progress.

Right now we’ve made a very good decision with our business and relationship in that Jill is going to take over the majority of screwtheninetofive.com because she really enjoys marketing, that side of marketing herself and she’s a very good personality so running a personality based business is perfect for her. Whereas I enjoy more of the logistic side, so setting up websites, creating procedures, looking after stuff, managing and things like that. So we’ve created a bit of a divide with our business that complements both.

Yeah, it’s a work in progress but I think we’re on to something pretty good right now.

Lorna: So you guys have a conflict, how do you deal with it? Does one person move out? Do you guys have to get different hotel rooms?

Josh: [laughing] It hasn’t gotten to that point yet.

Lorna: Oh, that’s so good.

Josh: I think what’s very important in any relationship, business or personal, is that you just have to talk it out. There just has to be some form of communication. And we’re very good at doing that. We never go to bed with something unresolved. We’ll always resolve it before we go to bed. I think the number one thing that anyone can do if you work with your partner is just make sure nothing goes unresolved. Always talk it out. Get it to a point where you’re back to feeling good again because if you’re feeling hatred towards the other person and they’re feeling that towards you, you’re both going to stop working completely. So you need to get back into that comfortable environment again so you can get back to work.

Lorna: But that could take hours of emotional processing, does it? Or have you figured out a way to resolve your differences very quickly?

Josh: I mean we’re pretty good with each other. It depends on the relationship you’re in I guess. Because Jill has a very strong personality, she will always tell me when she’s feeling angry towards me or something, and I think maybe because I’m Australian, I’m fairly laid back, I can take that, absorb that and then talk to her about it. So I think we sort of complement each other in that way. I can probably calm her down and she can give me some of her personality which is great. But yeah it’s sort of a tough thing every now and then but what we’ve got going on right now seems to be working very well. Having that slight divide in the business.

Lorna: So what is your typical day look like?

Josh: Typical day is get up around about 7:30am, 8:00am. Sometimes 9:00am depending on how we’re feeling. Get up, go do a quick workout, come back and we’ll have a juice. Just the fruit and vegetables in Thailand is amazing so we tend to juice in the morning.

Then we’ll walk up here in Pun Space, which is the co-working space here in Chiang Mai and start work anywhere from 9am to 10am. Then we’ll just work for a couple hours, go grab lunch, come back for a few more hours and then get home anywhere from 5:00pm to 7:00pm. Have dinner. Chill out. Go to bed, and then get up the next day and go again.

It sounds like a regular nine to five for everyone who’s listening I guess, but when you get to choose to do it yourself there’s something different about that. You’re not being forced to go into your office. It’s your choice. I think that makes a huge difference.

Lorna: Yeah I could see the passion behind you guys, witnessing you launch your online course, Badass Guest Blogging. Because I remember I joined Pun Space around the time when you guys were launching and you had so much energy and you all looked so productive so I was like, wow, these guys really work hard at their business.

So I’m curious, this course that you guys created, is that the first course you’ve done? And what inspired you to create Badass Guest Blogging?

Josh: It’s not the first course I’ve done, but it’s the first course that Jill and I have done together. And what inspired it was, so last year we started, as I mentioned before, we started doing authority sites and the main form of promotion for those authority sites that we decided to use was guest blogging. So we kind of over the course of eighteen months became ‘experts’ at guest blogging. Because we ended up writing so many and contacted so many people and figured out how to do the process and be successful at it that when we came time for us to create a course for Screw the Nine to Five, we thought to ourselves, what are we best at? What have we succeeded at? And it was guest blogging. That was the first thing that we realized we had done very well and it had led to us creating, it sort of peaked with those authority sites around about $10,000 a month and it stabilized at that point too. So we’re very successful in just that one form of promotion for those types of niche sites, and that was our inspiration.

Lorna: How long did it take for you guys to pull together that product from concept to launch?

Josh: It took a long time. It took too long. After we did it, we realized that if we had just said, just given half the amount of content it would have been enough. But I think maybe because it was our first course we decided that we wanted to make it amazing. We wanted to impress people. So we spent a lot of time. We put about four months in total into that course.

Yeah, it took a while.There’s definitely some things I would change for the next course. But if you do want to get it, we put a lot of our own time into it and it is a pretty good course.

Lorna: Yeah, it’s a fantastic course. I’ve done a lot of guest blogging myself and so I understand a lot of the principles behind it. But I think what I appreciate about Badass Guest Blogging is that you lay it out in such simple, easy to follow steps and stages. Not only do you present the information really clearly, it’s presented in a beautifully designed way.

Josh: That’s all Jill, that one.

Lorna: Great so in the internet marketing world there’s a lot of recommendations or it’s advised that before you create the product please sell it first. That way you have some people through the gate purchasing your product at an entry level cost and therefore from those initial funds you can then leverage towards actually creating your course. Did you guys do that already, or did you guys start building the course because you had all that information?

Josh: We didn’t do pre-selling to start. We did a free training course though so leading up, it was the month leading up to the actual launch, we decided to start getting it out there that we were actually about to release a guest blogging course and to do that we decided to release week by week training videos for a free training series.

That was something I’d seen other marketers do. What’s his name? David Siteman Garland. From The Rise to the Top. He’s done that before in the past, I think that’s where we got our inspiration for with that, so we didn’t actually do any pre-selling but we did a free training beforehand that led up to the launch.

Lorna: So you already had all the information in the back-end loaded up and ready to go before you did the free training or was it partially complete and then you did the free training, and then you finished the course after you got people in?

Josh: So the free training stuff was all done before we launched free training. We already had the concept of the entire course, the actual premium course ready to go as before free training started.

Lorna: But it hadn’t been built yet?

Josh: No.

Lorna: Oh, okay, great. The free training videos, is it the same content that you used in the backend? Or is it different?

Josh: It’s similar content. It’s one of the things we questioned because we didn’t want to give away too much.

Lorna: Yeah.

Josh: It’s a weird thing, saying you don’t want to give away too much. It’s kind of arrogant. So we, in the end, we decided lets give away pretty good tips in the free training. That way at least people will see that we’re actually trying to help them out and not just trying to take their money.

So we gave people in the free training a basic process but enough in order to be successful at guest blogging, except if you wanted to buy into the premium stuff, you could have got a lot more of our tips that were a bit more advanced and would help you take advantage of guest blogging a lot more effectively.

Lorna: I think that’s really the key in marketing an online course or an info-product is giving people enough value for free, but not giving them too much where they feel over-saturated or they feel full from the free, fantastic information that you gave them so that they’re not inspired to actually buy your product. So it’s kind of like an appetizer in the main course.

Josh: We thought about that and we came to the conclusion that maybe if we provide people with very good content for free, in their minds they’ll think if this is free, what is the paid version going to be like? That was the concept we tried to go with. I’ve heard that holding back on your free content can help sell your premium content. I don’t know, I think you just have to test it out.

Lorna: What technology backend do you use to deliver this product?

Josh: We used a membership thing called Optimize Press 2 and we combined that with a payment gate called Digital Access Pass. Digital Access Pass is a plugin that integrates really well with Optimize Press that handles all the payments and affiliates and whatnot.

Optimize Press was basically for creating the content. We hired a team of designers to customize our backend. It ended up looking very good in the end but we went through all kinds of ropes to try to make it look nice.

Initially, when we first started, we sent off designs and we got them back and they looked like crap. Sorry. They looked like crap, honestly. We had to tell them to go back and redo it and it was just a pain in the butt customizing. So if you are going to use Optimize Press, which works quite well, I would recommend just using the templates they provide you.

Lorna: So is that all you need? Digital Access Pass, Optimize Press. Do you need something to track affiliate partners?

Josh: So we also connected it through ClickBank. In Digital Access Pass, they have a function where you can connect it to a ClickBank product. You just want to make sure; one tip I will give people if they want to go through ClickBank, is to make sure they start the product approval process very early on. So at least a month before you launch because they are very slow at approving your products, so that’s one thing I would definitely do.

Lorna: So you actually have to have a product to show them before you launch?

Josh: You do. You need to show them your sales copy, and the thank you page, and then you have to make sure that there’s certain pieces of content on both those pages or else they won’t approve you.

Lorna: Does it have to be the full suite of products that they need to see, or can they just see that you’ve got a framework in place?

Josh: If you’re running some upsells or downsells off your front-end product, and you want to run those through ClickBank, you have to treat them like individual products with their own approval time.

Lorna: But does your online course site have to be complete as well, or could it be halfway complete?

Josh: They look at the content in your actual membership area. I gave them login details anyway just in case they wanted to look at it.

Lorna: So going back to the actual art of guest blogging, can you share with us what types of businesses can benefit from guest blogging? Are there certain types, or can every business benefit from guest blogging?

Josh: Every online business can benefit from guest blogging. If you have an offline business and no online presence, obviously there’s no real reason for doing it. And saying that, obviously you can build a brand off guest blogging too. It’s just like writing an article and having it published in the newspaper or something. Instead of being published in the newspaper it’s being published on a blog that has its own readers.

For what we were using it for, it works very well for building large authority sites, or large authority blogs, mainly. I’m just about to get into e-commerce, and I’m going to use guest blogging as the number-one promotion strategy for that too because it will definitely work well there.

Lorna: When you talk about authority site, what constitutes an authority site? How many pages and how much traffic do you need before it becomes an authority site?

Josh: Yeah, so it’s an interesting concept, trying to understand what makes a site authoritative. I think, for me, there’s two things. The first is has it become an authority on Google? If you put it up in your page does it rank really quickly and on page one, relatively quickly for the keyword terms you’re looking to target? If it does then its seen as an authority by Google.

The second is more of a consumer-based authority. Let’s say your authority site is in the weight loss industry. In order for it to become the authority in the weight loss industry, it needs to become one of the elite blogs that people in that industry know about and go to to read on their own merit and not just finding it through other sources.

So they’re the two things. Consumer-based authority and Google-based authority.

Lorna: Do you have any rough traffic or page count benchmarks to help you determine authority, or is it really all about how quickly it ranks on page one of Google?

Josh: Not really. Most authority sites in order to reach that kind of authority on Google and with the consumers need to have at least fifty posts most likely. More likely 100+ posts will make it an authority.

Lorna: Going back to the benefits of guest blogging. What are the benefits? Can guest blogging have any direct impact on sales?

Josh: Absolutely. There’s a number of benefits with guest blogging. The first is direct traffic. If you can get on, say, if you’re trying to make your site the authority in your niche and you can guest blog on the current authorities in your niche, you’re going to drive a lot of traffic. So direct traffic is number one.

The second thing is building your list. So whether it be Facebook followers or email subscribers, you’re able to mime someone else’s audience and get them on your list. So it’s a really effective way of doing that.

The last is, as far as helping your search rankings. When you create a guest post and it appears on an authority site in your niche, you could put a backlink going to your site either in the post itself, or in the author box at the bottom, and that link is going to help your site rank higher and faster on Google.

Lorna: Can you do that just with guest blogging links or do you actually need to have a blend of links from a number of different sources? I know of a lot of SEOs that really recommend having a diversified backlink portfolio, so if you just focus on guest blogging, that’s one type of link. Have you been able to find good success just with guest blog links?

Josh: Well as far as diversity goes with links, it doesn’t really matter the type of link you get. It matters about, right now, it matters purely about anchor text. Do you know what anchor text is?

Lorna: Yup.

Josh: So anchor text is basically the text that appears in the link. So when Google came up with their most latest effective spam killing algorithm change which was Penguin 2.0 and Penguin 1.0 as well, it was all they did. They took a look at your anchor text profile. So let’s say you had 100 links. If the anchor text of those links was all the same, your anchor text profile was too high in their eyes and they would penalize you because of it. So now you’ve got to make sure that you have a very diversified anchor text profile. So you have 100 links but with, say, only 10% of those links being one specific keyword that you’re trying to rank for and the other 90% being variations.

Lorna: So let’s say you get 100 guest post links pointing back to your site. Would a good strategy be to have all the anchor text be variations of your keyword? So the best keyword, or here’s where you can find organic keywords, or here’s some places where you can find keywords in location. Do you know what I mean?

Josh: Yeah, and not only that, but I would also not even use the keyword in some of those links as well. I would use just random text like click here or more info, as well as just having no anchor text at all, just a naked URL. So you need to make sure it’s very much varied. Just making sure that the most important thing is that your main target keyword is only used around about 10% of the time.

Lorna: It’s interesting because guest blogging, basically, is a lot of energy creating content, and can be quite a lot of work to take on for a busy entrepreneur. I’m kind of curious whether or not it makes more sense to focus your blogging on guest blogging as opposed to blogging on your own site.

There was an online business coach who I worked with for a while that grew a $300,000 a year coaching business off of a four page, ugly-assed Weebly site, free Google groups, presentations and Google docs, Facebook groups, plus a variety of other free tools. He said to me, Lorna, stop blogging. If we are going to blog, do you recommend focusing only on guest blogging or trying to do both?

Josh: Well I think, maybe, there’s got to be something interesting about what he was doing because he must have been providing regular content to his subscribers, to his list. Otherwise they wouldn’t be interested in sticking with him and purchasing his products. So I think he must have been providing them with some kind of content, whether it be just emails or on Facebook or something.

Lorna: Actually it was pretty much all webinars. He grew his business through webinars and JVs and that was pretty much it.

Josh: So he was providing content to these people, still. That’s kind of the thing you’re doing with blogging. All you’re doing is providing content. But if you’re doing blogging and expecting blogging as being a way of building a list on your own site, it’s not going to work. That’s why guest blogging is really good because guest blogging is going to enable you to actually mime someone else’s audience and build your own following. I also think it’s very important that you need to be providing your list or these new followers with content week to week. Whether that be through webinars or emails or through blogging on your own site. You need to be doing something.

Lorna: It seems like there’s much more ROI with the guest blogging. So if you’re going to spend time writing posts, maybe it’s better to write for a big high traffic authority website and then drive that traffic back to your website where they can opt in for your list and then provide email content or invite them to webinars instead.

Josh: Yeah, for sure. I think what’s very important is if you have a personal brand, say for example, Screw the Nine to Five, that you have, and we’re just doing this now, we’re setting up a product funnel so that then all you need to do is then focus on things like guest blogging or doing podcasting interviews and then anyone who reads your guest post or listens to your podcast will then be able to go through, say, the homepage of your site and they’ll already be inserted into your sales funnel directly from there.

Plus, I think by having content on your own site week to week, because your sole purpose is to try to get them on your list so you can sell products to them in the future, by doing regular content, and we do video content, but you can do blogging if you want to. It’s sort of showing them that you’re there to stay. You’re keeping your content fresh in their minds week to week.

Lorna: Should guest blogging be a continuous activity or can it be campaign-based?

Josh: It should be continuous… but in saying that, I’ve heard a lot of marketers say that they up their guest blogging and their interview schedule as they lead up to a new product launch. Prior to that they don’t actually spend a lot of time marketing their products but as they move towards creating a new one, or launching a new product, they then start getting themselves out there a lot more, doing a lot more guest posts and interviews.

Lorna: So how long does it take for you to see results from a guest blogging campaign or initiative?

Josh: It’s right away. As far as direct traffic goes, as soon as a guest post goes live, you’re going to see traffic immediately. That’s probably the best thing about it. That’s the thing that we love about it. As far as search engine traffic, it depends on if you’re trying to tie it in with keywords and you’re trying to rank specific pages by using guest blogging, and that’s what we were doing. With the updates, we would normally see results within four weeks of running a fairly strong guest blogging campaign.

Lorna: Great. Well that’s shorter than the three to six to twelve months that SEOs typically say it takes to see results from an SEO campaign so four weeks is pretty good. Cool.

Can you give us an overview of what customers can expect to learn from your course?

Josh: So we start off with the basics. The first thing that you need to do as far as guest posting goes is to find sites. So it’s a low-key process. We show how people to run specific Google searches in order to find blogs that actually do take guest posts immediately in your niche. That’s the first thing that we teach.

From there it’s all about trying to pitch your ideas and get accepted. A very difficult thing to do as far as guest blogging is get accepted. A lot of people write pitch emails, and we get them coming into our site all the time, where they just demand that we take their guest post. The truth is that most people are going to say no to you. You need to actually entice them and we show you how to do that in the pitch emails that we provide.

From that point we talk about the linking concepts, so how we talk about before, the Penguin update, the importance of varying an anchor text so we give you an exact ratio of anchor text there that’s going to prevent you from getting penalized.

Then we talk more about the locate process, but more deeply, about finding those types of sites, like the high-end authority sites because there’s a lot of small sites that would take guest posts, but the really big ones, they’re the ones that you want. Because if you can get a post on a major site in your industry, then it’s really going to skyrocket your results. So that’s really important as well.

Then finally, we end it with the outsourcing process that we’ve used, so as far as guest posting goes, we’ve outsourced all of it now. We don’t actually do any guest posting. We do none of the locate process, none of the pitch process and none of the content as well. So we go through how to do that.

Lorna: I can’t wait to dive into that week’s lesson because all I can say is that when I hear the whole process, and I know, I haven’t done it in such a methodical way as you have, but it can be pretty time-consuming, the finding, the pitching and all that. I just want to outsource all of that, so thank you for putting together a process that we can follow so that we can hire other people to do it for us.

Josh: No worries.

Lorna: In your entrepreneurial journey, was there any mistake that you made along the way that cost you time, energy, and money that you’d do differently if you had another chance? We’d love your advice so that other people don’t go down that rabbit hole and make the same mistakes.

Josh: Yeah, definitely. The biggest mistake that I made was when I mentioned I was definitely niche sites and I was really enjoying what I was doing. I was actually very good at doing it, but then I got caught up in the idea of creating courses, online courses, and actually teaching people. As soon as you go down that road, if you go down that road too early, then the money is very good, it becomes very good, but you end up just doing that. What I realized is that the biggest skills that I have in developing niche sites–whether it be niche affiliate sites, AdSense sites or e-commerce stores–that’s what I want to do, that’s what I feel like I want to do. Maybe one tip would be figure out what it is that you like doing as far as online marketing goes, because there’s many different techniques in making money online, and then stick to that. Don’t go off, just stay on what feels right.

Lorna: Do you think the online course pathway is much more time-consuming than some of the other pathways?

Josh: It is, and it’s not. There’s times when you spend 12 to 18 hours a day leading up to launch, making sure the product is all good to go and it’s kind of stressful. Then once you’ve had a successful launch, you can take time off, you can take a couple months off and chill out. The problem with doing courses like that is it’s an up and down cycle year to year. It’s very up and down, right? Whereas if you have a specific strategy with procedures in place for creating niche sites, just like how the guys do over at Empire Flippers, they just have a strategy now which runs on autopilot and they’re making a ton of money month to month. Then it becomes easier over time. Maybe at first you’re working really hard to get that up and running. Once it is up and running and you know exactly what you’re doing it just works on autopilot.

Lorna: Is this business your life purpose? If it isn’t, then what is?

Josh: I think no one is born with a purpose. I think you create a purpose. I thought about what I do for a long time and I thought, you know, is there something easier I can do? Maybe I can get out. Maybe I’m meant to do something else, because it’s quite challenging at times, being an entrepreneur. But then I realized that I’m here right now. I’ve been on this earth 28 years. There must be a reason why I’m doing what I’m doing now. There must be a reason for speaking to this for so long. For the last six years. It’s because I’m good at this. I know I can do this. I think I’ve created my own purpose as a result of that. I feel like this is, yeah it is my purpose, but whether or not that changes in the future, I don’t know.

Lorna: I know a lot of people who are in online marketing who teach courses, and one of the things that they love is the ability to help other people become internet entrepreneurs and free themselves from the nine-to-five grind.

Josh: Yeah. I think that’s very important. For me, I always knew I wanted freedom. Freedom as far as my day-to-day work/life. And also freedom to travel because I’ve always loved traveling since I was 18 years old. It was something that I definitely wanted to do. Therefore I needed to find a career that would enable me to do that and fortunately I’ve found online marketing.

Lorna: Fantastic. We’re about at the end of our segment. How can we best stay in touch with you, Josh?

Josh: You can head over to our site screwtheninetofive.com. It’s all words. Or you can contact me at josh@screwtheninetofive.com and that is my personal email and I’ll get back to you.

Lorna: Thanks a lot. Have a beautiful day.
[END OF RECORDING]

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